ROSE HAUS
NONFICTION X NEU HAUS
To celebrate our launch of the ROSE PALE Hair Serum Mist and the ROSE PALE Summer campaign, we unveiled ROSE HAUS at the NONFICTION Seoul Seongsu store. The second floor was transformed in the fresh and vibrant spirit of ROSE PALE. The space was marked by the scent of ROSE PALE, capturing the beauty of the season and drawing visitors into an immersive summer experience.
On the second floor of the NONFICTION Seongsu flagship store, a special installation coincided as part of A Room is an Archive of Touch (2024), an exhibition at Jacqueline Sullivan Gallery in New York. Enveloped in soft pink organza and imbued with the mood of ROSE PALE, the installation evoked an intimate and dreamlike setting for visitors at the Seongsu space.
A Room is an Archive of Touch, 2024.
Courtesy of @jacquelinesullivangallery, New York, NY.
Creative Direction: @ruby__woodhousea
In collaboration with Seoul-based hair salon NEU HAUS, ROSE HAUS also inspred eight hair styles, specifically the ROSE PALE products. During the event, customers who purchased the ROSE PALE Hair Serum Mist 100mL or ROSE PALE Travel Set were offered a signature summer styling by NEU HAUS designers, referencing the fresh and delicate character of ROSE PALE.
